So, you’ve got your restaurant or food business up on DoorDash—nice move. You’ve already done the hard part: getting listed. But now the real question hits—how do you actually get more DoorDash orders rolling in? Because let’s be real, just being on the app doesn’t automatically mean customers will flood your page.
Here’s the deal: the food delivery scene is getting wild. With thousands of restaurants on DoorDash across the U.S., it’s not enough to just exist—you’ve got to stand out. Whether you’re running a cozy café, a family-owned taco spot, or a late-night burger joint, more DoorDash orders mean more exposure, higher revenue, and stronger brand recognition in your area.
Getting more orders isn’t just about luck or being trendy—it’s about strategy. From optimizing your menu and photos, to running smart promos, to boosting your customer ratings, every small move adds up. When done right, those tweaks can turn your DoorDash account into a steady revenue stream that runs even while you’re busy in the kitchen.
This guide breaks down everything you need to know—step-by-step. We’ll cover how to work with the DoorDash algorithm, how to make your menu pop, how to use promotions without losing profit, and how to keep those orders coming back again and again. Whether you’re new on the platform or trying to revive slow days, you’ll walk away with practical, tested ways to increase DoorDash sales and grow your business on DoorDash.
So grab a cup of coffee (or maybe your own signature drink), and let’s dig in—because getting more DoorDash orders isn’t rocket science, it’s all about knowing what works and making it happen.
Understanding the DoorDash Algorithm (And Why It Loves Certain Merchants)
Okay, before we dive into promos, pricing, or fancy marketing tricks, you gotta understand one thing that literally decides your visibility on the platform — the DoorDash algorithm.
Yup, DoorDash doesn’t show every restaurant equally. The app’s feed isn’t just a random list; it’s powered by a smart ranking system that decides who gets seen first when customers scroll. Think of it like Instagram for food — if your listing looks good, performs well, and keeps customers happy, the system pushes you higher.
But here’s the thing: DoorDash doesn’t openly tell merchants how the algorithm works (of course). Still, after tons of experience, analytics, and some insider hints from the DoorDash Merchant Portal, we know a few key factors that really move the needle.
Let’s break them down:
Customer Ratings
High ratings = higher visibility.
DoorDash loves merchants that keep customers happy. If your rating drops below 4.5, you’re gonna start slipping in search rankings. Even a 0.1 difference can affect how often your store shows up to new customers.
Keep your service smooth — fast prep times, correct orders, and consistent quality. Every 5-star review boosts your score and tells the algorithm, “Hey, this spot’s killing it.”
Order Accuracy
DoorDash tracks how often customers report “wrong item” or “missing item.”
If your accuracy is low, it signals reliability issues — and the system starts favoring competitors with fewer complaints. Make sure your kitchen and packer double-check each order before the Dasher picks it up.
Completion Rate
If you or your staff cancel too many orders, that hurts your ranking.
Even if the reason’s legit (like out-of-stock items), DoorDash sees it as a bad experience for customers. Always keep your inventory updated and mark “Out of Stock” items right in the Merchant Portal instead of canceling after the fact.
Delivery Speed & Prep Time
DoorDash tracks “time from order to ready.”
If your kitchen is consistently faster than the average in your area, boom — you’ll show up more often to hungry people nearby.
Pro tip: Train your team to mark orders as “ready” only when they’re actually ready, so the Dashers don’t end up waiting forever (which also hurts your metrics).
Menu Optimization
Believe it or not, the algorithm loves clean, easy-to-read menus.
No messy names, no weird pricing, no duplicates. High-quality photos, logical category structure (like “Combos,” “Family Meals,” or “Lunch Specials”) — those help both customers and the algorithm understand your offerings better.
Consistency & Reliability
If you keep your store open during peak hours — especially lunch (11 AM – 2 PM) and dinner (5 PM – 9 PM) — DoorDash rewards that consistency. Too many “closed” notifications during busy times? You’ll slowly lose visibility.
So yeah, the algorithm’s main goal is simple: give customers a fast, reliable, and tasty experience. If your store checks all those boxes, it’ll keep pushing your listing higher and higher.
Use the DoorDash Insights Dashboard inside the Merchant Portal. It literally shows you what’s working — like your most popular menu items, average prep times, and customer satisfaction ratings. Check it weekly, tweak things, and you’ll see a big difference in your traffic within weeks.
That’s how the system thinks. Once you understand how DoorDash “judges” merchants, it’s way easier to play smart and get your business in front of more hungry customers.
How to Optimize Your Menu to Get More DoorDash Orders
If your DoorDash page was a storefront, your menu would be the window display. And we both know — if it doesn’t look good, people keep scrolling.
The thing is, on DoorDash, you’ve only got a few seconds to make someone hungry enough to tap “Add to Cart.” That’s where smart menu optimization comes in.
Let’s break down what actually works when it comes to creating a menu that not only looks good but sells like crazy.
Lead With Your Best-Selling Items
Your top-selling dishes are your MVPs.
When customers open your menu, you want them to see your most popular or profitable items first — not buried under random categories.
DoorDash allows you to rearrange menu sections inside the Merchant Portal, so use that.
For example:
- Instead of having “Burgers” first, try a “Fan Favorites” or “Top Picks” section.
- Put your signature items or combo meals right up top.
The algorithm also tracks which items get clicked and ordered the most, so highlighting winners helps your ranking and your sales.
Add Photos That Pop
Real talk — photos sell food.
According to DoorDash’s internal data, listings with photos can get up to 30% more orders than those without.
But not just any photo will do. Avoid dim lighting, pixelated shots, or busy backgrounds. You want clean, bright, drool-worthy images that make people crave your food even through a screen.
A few quick hacks:
- Use natural light — morning or early afternoon works best.
- Shoot from a slight angle (not straight down).
- Keep your plating consistent with what customers actually get.
- And please — no random stock photos. Customers can tell.
Keep Descriptions Short, Simple, and Mouth-Watering
Your item descriptions shouldn’t sound like a novel — they should sell flavor.
You don’t need to write:
“Our grilled chicken sandwich is made with tender, all-natural chicken breast seasoned with our chef’s secret blend of herbs...”
Just go with something punchier like:
“Juicy grilled chicken with crispy lettuce, tangy mayo, and a toasted brioche bun.”
It’s fast, clear, and tasty.
Plus, the algorithm reads these descriptions too — so sprinkle in words customers actually search for, like spicy, crispy, cheesy, BBQ, or vegan.
Use Add-Ons and Modifiers
You know those “Make it a combo” or “Add bacon” options? They’re gold.
Every time a customer adds a side, drink, or topping, your average order size goes up — and DoorDash notices that.
Bigger order value = higher ranking and more profit.
Set up modifiers in your Merchant Portal for:
- Extra cheese, bacon, or sauces
- Combo upgrades (fries + drink)
- Larger sizes (like 12” vs. 16” pizza)
It’s the easiest upsell ever.
Update Your Menu Seasonally
Don’t let your menu get stale. If customers see the same thing month after month, they tune out.
Rotate in a few seasonal specials or limited-time offers — think summer BBQ bowls or fall pumpkin drinks. DoorDash often features trending items in local promotions, and that can give you free visibility.
Plus, fresh menus give the algorithm a little “activity bump,” which can help you show up more in searches.
Watch Pricing Like a Hawk
You don’t have to undercut everyone, but your prices should make sense.
Check similar restaurants in your area (DoorDash lets you view competitors’ pricing easily). If you’re too high, you’ll lose casual buyers. Too low, and you’ll eat your profits.
Pro tip: Offer “value meals” — not just discounts. Bundle items in a way that feels like a deal but still keeps margins solid. For example:
“Cheeseburger + Fries + Drink — $11.99 (Save $2)”
That combo not only boosts order value but also makes you stand out.
Keep Categories Clean and Logical
You’d be shocked how many merchants bury their best items under messy menus.
Keep it tight — like:
- Combos
- Appetizers
- Mains
- Drinks
- Desserts
Less confusion = faster ordering = higher conversion rates.
Test and Adjust
This one’s overlooked but crucial.
Use DoorDash’s Sales Dashboard to check which items perform best. If something rarely sells, try moving it higher on the list or reworking the description.
If it still doesn’t move after a month? Cut it.
Focus your real estate on what drives orders.
If you’ve got multiple locations, tweak your menu per area. Certain dishes might crush it in downtown spots but flop in the suburbs. Localized menus = smarter targeting = more sales.
So yeah, optimizing your DoorDash menu isn’t just about pretty pictures. It’s about creating a buying journey that feels effortless — from first glance to checkout. Once your menu is dialed in, you’ll start noticing that steady order flow coming in every day, even during slow hours.
How to Promote Your DoorDash Store and Boost Merchant Sales
Alright, you’ve nailed the basics — your menu looks solid, photos are drool-worthy, and your ratings are climbing. But if you really want to increase DoorDash merchant sales, you’ve got to take that next step: promotion.
And no, we’re not just talking about slashing prices or running random discounts. We’re talking about smart, data-driven promo moves that get your store noticed by hungry locals and make you the go-to spot in your area.
Here’s how to do it right.
Leverage DoorDash Promotions
DoorDash gives merchants access to built-in promo tools that can seriously move the needle when used correctly. You can find them in your Merchant Portal under the “Marketing” tab.
Here are the main types:
- Order Discounts – Offer “$5 off when you spend $25 or more.” This not only drives bigger tickets but also encourages repeat customers.
- Free Item Promos – “Free fries with any burger” works like magic for upsells. It’s a small cost to you, but it massively boosts conversions.
- First-Time Customer Deals – Offer something exclusive to first-timers, like “20% off your first DoorDash order.” It’s one of the best ways to win new customers in your delivery radius.
The trick? Keep promos time-bound and consistent. Run them during slow hours or days (like Monday–Wednesday), and make sure they still protect your profit margin.
Try DoorDash Sponsored Listings (Paid Ads)
If you’re ready to invest a little, Sponsored Listings can give you a serious traffic boost.
Basically, they’re ads that put your restaurant right at the top of the DoorDash search results for nearby customers — kind of like paying for front-row visibility.
You only pay when someone clicks your listing (CPC model), and you can set your own daily budget.
It’s best for:
- New merchants trying to get noticed fast
- Seasonal menu launches
- Competitive areas (think downtowns or college neighborhoods)
And here’s a cool move: run Sponsored Listings right before your big promo campaigns. That way, more eyes see your deals, and your conversion rate goes through the roof.
Use Social Media + DoorDash Links
Don’t let DoorDash traffic come only from the app.
If you’ve got an Instagram, TikTok, or Facebook page — use it. Add your DoorDash Order Link to your bio, stories, or pinned posts.
Examples that crush on social:
- Behind-the-scenes kitchen clips (“how we make our signature wings”)
- Customer shoutouts or reviews
- Limited-time offers: “This weekend only — free garlic bread on DoorDash!”
Social media + DoorDash = double exposure. Customers who already follow you are the easiest to convert.
Partner with Local Events or Influencers
DoorDash is all about local energy. You can totally ride that wave by linking up with:
- Local food bloggers
- Neighborhood festivals
- Charity events
Sponsor a giveaway (“$25 DoorDash gift card on us!”) or send sample boxes to small creators who review local eats.
That organic word-of-mouth can bring long-term results way better than paid ads sometimes.
Run “Happy Hour” or Off-Peak Deals
Here’s a trick many top-performing merchants use — off-peak promos.
Offer special prices between 2–5 PM or after 9 PM to turn dead hours into profit hours.
Example:
“Late Night Bites – $3 off all pizzas after 9 PM on DoorDash.”
Not only does it drive extra traffic, but DoorDash’s algorithm notices the activity spikes and rewards your store with better visibility later.
Cross-Promote with Other Local Merchants
If you’ve got friends in nearby businesses — coffee shops, dessert spots, or small markets — you can team up.
Create combo promotions like:
“Order from [Your Restaurant] on DoorDash and get 10% off desserts from [Local Bakery].”
It’s creative, hyper-local, and builds customer loyalty in your community.
Reward Repeat Customers
Loyalty pays. DoorDash tracks return customers, and the algorithm loves merchants that keep people coming back.
Inside the Merchant Portal, set up “Repeat Order Discounts” or send follow-up messages like:
“Thanks for your last order! Here’s 15% off your next one.”
You’d be shocked how many customers re-order within a week when you give them a nudge.
Keep an Eye on Data
Promotions aren’t “set it and forget it.”
Use your Sales Analytics in the Merchant Portal to see what’s actually driving results — which promos bring more customers, what time of day performs best, and how much profit you’re really making after discounts.
Double down on what works. Kill what doesn’t.
Stack your promos strategically.
Run a “first-time customer” deal for one week, followed by a “spend more, save more” promo the next. That way, you catch both new and returning customers — and DoorDash’s system sees your store as consistently active, which boosts your visibility even more.
When you promote smart — not desperate — DoorDash basically becomes your 24/7 marketing channel. You’re not just waiting for random orders; you’re creating traffic.
Boosting Customer Ratings and Reviews (The Secret Sauce for Higher Rankings)
You can have killer food, slick photos, and even promos that pop off — but if your ratings and reviews aren’t solid, you’re fighting an uphill battle. On DoorDash, reputation is everything.
Think about it: when was the last time you ordered from a place with a 3.9-star average? Exactly. Customers trust ratings before they even read your menu. And here’s the kicker — so does the DoorDash algorithm.
High-rated merchants get shown first. Low-rated ones? They slowly slide down the feed like they’re wearing concrete shoes.
But the good news? You’ve got full control over how to turn that around.
Let’s talk about the real moves that work.
Speed Is Your Best Friend
The faster you fulfill orders, the happier customers are.
DoorDash measures your “prep time” and compares it to other merchants nearby. If you’re consistently faster, you’ll earn that little boost in rankings and ratings.
Quick tip:
- Train your kitchen crew to prep and pack efficiently.
- Don’t mark an order as “ready for pickup” too soon — that frustrates Dashers, who then leave negative feedback that affects your rating indirectly.
- Customers remember smooth experiences. Every fast, accurate order plants a seed for a 5-star review.
Nail Order Accuracy
Mess up someone’s order, and you’ve lost them (and maybe a few of their friends).
DoorDash gives customers easy ways to report missing or wrong items — and each one dings your metrics.
Set a system:
- Have one staff member double-check every bag before sealing.
- Label items clearly (especially for group orders).
- Keep sauces and sides consistent.
The fewer complaints you get, the better your Order Accuracy Score, which plays a big role in overall visibility.
Make Packaging an Experience
This one’s underrated but insanely effective.
People love unboxing food that feels intentional — clean packaging, neat labels, a napkin, maybe a small thank-you note.
Even a handwritten “Thanks for ordering!” or a sticker with your restaurant logo can make a huge impression.
It costs almost nothing, but it boosts reviews big time.
Encourage Happy Customers to Leave Reviews
Most people only write reviews when they’re mad — so you’ve got to flip that energy.
DoorDash automatically sends follow-up prompts for feedback, but you can nudge customers too. A simple message like:
“We hope you loved your meal! A quick 5-star review helps our small business more than you know.”
It’s friendly, not pushy — and it actually works.
If you’ve got regulars, ask them to drop a review once in a while. Their consistent feedback signals to the algorithm that your quality isn’t just luck, it’s habit.
Handle Negative Reviews Like a Pro
You’ll get bad reviews eventually. It happens. The trick is not to panic — it’s to respond right.
Inside your Merchant Portal, you can reply publicly to customer reviews. Keep it cool, polite, and professional.
Something like:
“Hey [Name], sorry about your experience. We’ve already fixed the issue with [problem], and we’d love for you to give us another shot!”
That response shows potential customers (and DoorDash) that you actually care — and that can soften the damage.
Avoid sounding defensive or blaming the customer. That’s a one-way ticket to lower trust.
Reward Repeat Reviewers
- If you notice customers who regularly leave good feedback, throw them a bone. Add a free side or dessert on their next order — small gesture, big impact.
- It’s not just about being nice. Those loyal reviewers become unofficial ambassadors who keep your rating high and consistent.
Keep Your Ratings Dashboard on Lock
DoorDash gives you a full Customer Rating Dashboard in your Merchant Portal.
Check it weekly. Look for trends like:
- Certain dishes causing low reviews
- Slow prep times on weekends
- Repeated complaints about one item
Use that data to fix what’s holding you back. Once your overall rating crosses 4.7+, you’ll notice more impressions and orders almost immediately.
If your rating drops below 4.5, focus all your energy for the next two weeks on service and packaging — no new promos yet.
Once you stabilize, then launch promotions again. That way, new customers see your best version right away.
So yeah, boosting ratings isn’t about begging for stars — it’s about building trust, order by order.
When customers know you’re reliable, DoorDash knows it too. And that’s how you go from random orders to consistent daily volume.
Run DoorDash Ads and Sponsored Listings
Let’s be real — standing out on DoorDash is getting tougher every year. Thousands of restaurants are fighting for that top spot on the app, and sometimes, great food just isn’t enough. That’s where DoorDash Ads and Sponsored Listings come into play.
Think of them like a shortcut to the front of the line. You’re basically telling DoorDash, “Hey, I’m willing to invest a little so more people see my restaurant first.” And honestly, if you do it smartly, it’s one of the fastest ways to boost DoorDash merchant revenue and get more customers on DoorDash.
What Are Sponsored Listings, Exactly?
Sponsored Listings are DoorDash’s version of paid ads for restaurants. They make your store pop up higher in search results, on the homepage, or in “Recommended” spots — even if your ratings or volume aren’t sky-high yet.
When customers open DoorDash and scroll, your business might show up as “Sponsored,” but here’s the kicker: most users don’t even mind. If your food looks good, your photos are sharp, and your deals are tempting, they’ll click anyway.
In short: Sponsored Listings buy visibility — and visibility drives orders.
How Sponsored Listings Work (No Complicated Marketing Degree Needed)
DoorDash makes it super simple:
- You set a budget — usually daily or weekly.
- You choose your target area — like your delivery radius or neighborhood.
- Your ad runs automatically, showing your restaurant higher up when people search for food like yours.
- You only pay when someone clicks your listing (yep, just like Google Ads).
So if no one clicks, you don’t pay. But when they do click, it’s because they’re already hungry — that’s high-intent traffic, baby.
How Much Should You Spend on DoorDash Ads?
This depends on your business size and how competitive your area is.
Here’s a quick breakdown:
- Small or local restaurants: Start at around $3–10 per day.
- Busy city areas or franchise chains: $20–50 a day can work better.
- Special events or weekends: Increase your budget slightly during busy times (think football Sundays, holidays, or college move-in weeks).
The trick is to test, measure, and tweak — not to overspend blindly.
Your first few weeks are all about learning what kind of exposure gets you real, paying customers.
How to Get the Best Results from DoorDash Ads
If you’re spending even a few bucks on ads, you want every click to count.
Here’s how to make sure your Sponsored Listing doesn’t just show up, but actually sells.
- Make Your Photos Irresistible
Customers click with their eyes first. If your top photo looks delicious, your CTR (click-through rate) will skyrocket.
→ Pro tip: Bright lighting, no clutter, and show off your best-seller up close.
- Use a Strong, Clean Menu Title
Instead of “Bob’s Grill,” try something descriptive like “Bob’s Grill – Fresh BBQ & Burgers.”
The keywords tell DoorDash and customers exactly what you offer.
- Highlight Popular Dishes
DoorDash’s algorithm pays attention when customers keep ordering the same thing.
Pin your bestsellers at the top of your menu so they’re seen first.
- Pair Ads with Promos
Ads + Discounts = visibility and incentive.
Example: Run a “Free Delivery” or “$5 Off $25” promo while your ad’s live.
Customers see you first and get a deal — that combo boosts conversion like crazy.
- Track the Data
The Merchant Portal shows exactly how many clicks, views, and conversions you’re getting.
If your ad gets clicks but no orders, something’s off (maybe your menu prices or photos).
Adjust and keep testing — small changes can double your ROI.
When Ads Make the Most Sense
DoorDash Ads aren’t a “set it and forget it” thing — timing matters.
Here’s when running them makes the most sense:
- You’re new on DoorDash and need visibility fast.
- Your sales dipped, and you want to restart momentum.
- You’re running limited-time dishes or holiday menus.
- You’re in a highly competitive area where organic ranking is tough.
Basically, whenever you want to grow your business on DoorDash, ads help you cut through the noise and grab eyeballs.
Measure What Actually Works
Don’t just look at clicks — clicks don’t pay bills.
Look at metrics that actually show growth:
- Orders placed from ads
- Revenue generated
- Customer return rate
If an ad brings in 30 orders a week and each one adds $25 to your revenue, that’s $750 — and if you spent only $50 on ads, you’ve made a killer ROI.
The goal isn’t to “spend more,” it’s to spend smart.
Pro Tips for Maximizing ROI
- Run ads during peak food hours (11 a.m.–2 p.m. and 5 p.m.–9 p.m.).
- Update your menu photos every few months.
- Combine ads with targeted DoorDash promotions for higher visibility.
- Watch your Merchant Portal analytics weekly — it’s your best friend.
Sponsored Listings aren’t magic, but they work if you treat them strategically.
You’re basically buying prime shelf space in DoorDash’s digital grocery store — and the better your presentation, the more customers pick you first.
So don’t be afraid to test, learn, and reinvest. Once you find that sweet spot, you’ll see your DoorDash orders rise steadily without needing to slash prices or run wild promos every week.
Make Your Restaurant Profile Stand Out
Here’s the thing — you could have the best food in town, but if your DoorDash profile looks dull or half-finished, customers will scroll right past you. Think of your profile like the digital front door to your restaurant. If it’s messy or bland, people won’t even step inside.
The goal? Make your profile so clean, catchy, and trustworthy that hungry customers want to click “Order Again” before they even look elsewhere.
Why Your DoorDash Profile Matters More Than You Think
Most customers on DoorDash decide where to order from in under 10 seconds. Yeah, that fast.
They scan photos, skim your name and ratings, and decide if you’re worth their time (and appetite).
Your restaurant profile is your first impression — and in this game, first impressions literally make or break your order volume.
If your page looks professional and appetizing, you’ll increase visibility on DoorDash and get more customers without even running ads.
The Anatomy of a Killer DoorDash Profile
Let’s break down exactly what makes a profile pop.
1. Your Logo — Make It Recognizable
Your logo is like your face on DoorDash.
If it’s blurry, off-centered, or outdated, that’s a turnoff.
You don’t need a fancy designer — just a clean, bold image that represents your brand.
Pro Tip:
Use a square logo with solid contrast (like white text on a bold color). It’s easier to read on mobile screens.
2. Your Banner — Tell Your Story Fast
Your banner is your billboard. It’s the first thing people see when they click your page, so make it count.
Show off your best dish, your kitchen vibe, or your staff doing what they love.
Think of it like this: if your banner could talk, it should say “Hey, this place serves real, crave-worthy food.”
3. Business Description — Keep It Short but Flavorful
DoorDash gives you space to describe your restaurant — use it!
But skip the boring stuff like “We serve food made with love.” Everyone says that.
Instead, show some personality.
Example:
“Smoky BBQ, juicy burgers, and all the messy goodness you’ll need extra napkins for. Family-owned and grilling since 2008.”
See the difference? It sounds alive.
Pro Tip: Sprinkle in keywords naturally, like your cuisine or bestsellers — it helps your DoorDash SEO.
4. Keep Hours and Info Accurate
Few things turn customers off faster than seeing a restaurant listed as open… only to find it’s closed.
Keep your operating hours, phone number, and address accurate — always.
It also helps DoorDash’s algorithm trust your store more, which can improve your visibility ranking.
Reliability = better placement = more orders.
5. Add Mouth-Watering Photos
You’ve heard it before, but it’s worth repeating — photos sell food.
DoorDash data shows that restaurants with high-quality photos get up to 35% more orders.
No need for professional gear. Use your phone, find natural light, and take close-ups of your bestsellers.
Make sure:
- The food looks hot and fresh.
- The background is clean.
- The portion size is realistic.
A great shot can turn casual browsers into instant customers.
6. Highlight What Makes You Unique
Are you a local favorite? A family-run spot? Vegan-friendly? Do you use organic ingredients?
Call that out right in your profile and description.
Customers want to connect with brands that feel real.
When you show your personality, you grow your business on DoorDash by attracting loyal, like-minded eaters.
7. Feature Popular or Signature Items
Your signature dish is your hook — so make sure it’s front and center.
Whether it’s your spicy wings, homemade pasta, or legendary fries, showcase it.
People love “tried and true” dishes.
Seeing what other customers order helps them trust your food even faster.
The Secret Sauce: Keep It Consistent
Here’s something many merchants forget — consistency matters.
Your DoorDash profile should match your real-world brand.
That means:
- Same colors, tone, and vibe across your website, social media, and DoorDash page.
- Same quality every time customers order.
When your brand looks and feels consistent, people remember you — and they come back.
How to Know If Your Profile Is Working
You can track your performance through the Merchant Portal analytics tab.
Check metrics like:
- Page views vs. orders placed
- Repeat order rate
- Clicks from search results
If views are high but orders are low, your visuals or menu might need a glow-up.
But if both are growing, congrats — your profile’s doing its job.
Pro Tip: Refresh Every 3–4 Months
- Don’t let your DoorDash page collect digital dust.
- Update your photos, tweak your descriptions, and feature new dishes every few months.
- Fresh content keeps your page active — and the algorithm loves active merchants.
Even something small like changing your banner for the holidays can make a difference.
A killer DoorDash profile isn’t about being fancy — it’s about being real, clean, and consistent.
When customers can see who you are and what you stand for at a glance, they’re way more likely to hit “Add to Cart.”
So, treat your profile like your best digital waiter — always smiling, always ready, and always making your food look irresistible.
Build Loyalty Through Consistency and Quality
Getting a new customer is great.
But getting them to come back again — that’s where the money really is.
Here’s a stat for you: repeat customers spend up to 67% more than first-timers.
So yeah, building loyalty on DoorDash isn’t just about being nice — it’s about building a sustainable business.
And the truth is, loyalty on DoorDash comes down to two simple things: consistency and quality.
Consistency: The Key Ingredient
Consistency is what turns a random order into a habit.
When someone orders your tacos on a Tuesday and they taste exactly as good the next week, that’s how loyalty starts.
Here’s what consistency looks like in the DoorDash world:
- Same portion sizes every time.
- Same packaging and presentation.
- Same flavor, same quality, same timing.
Because if one day the fries are crispy and the next they’re soggy, you just lost a repeat buyer.
Create a short internal checklist for your staff — even something as simple as “double-check sauces, packaging, and drink lids” helps your DoorDash reliability score and keeps those reviews shining.
Quality: The Reason They Come Back
It sounds obvious, but high-quality food keeps customers hooked.
DoorDash users talk — in reviews, on Reddit, even TikTok.
If your food travels well and still tastes amazing when it hits their doorstep, they’ll reorder, no question.
That means paying attention to details like:
- Using containers that keep food hot but not soggy.
- Separating sauces or fries from main dishes when needed.
- Testing your delivery packaging (yep, order from yourself once in a while).
You want customers to think, “This tastes just like eating in the restaurant.”
How to Build Real Customer Loyalty on DoorDash
Alright, now let’s talk tactics.
If you want repeat customers, you’ve gotta go beyond “good food.” You need to create a mini relationship with them through the platform.
Deliver a Consistent Experience Every Time
DoorDash tracks reliability — late orders, cancellations, accuracy.
If you keep your completion rate and prep times strong, the algorithm pushes your store higher.
Customers notice that too — fast, dependable restaurants get repeat business, period.
Use DoorDash’s Loyalty Tools
DoorDash has built-in features like:
- Loyalty programs where customers earn rewards for multiple orders.
- Promo codes that target repeat customers.
Even small things like a “$3 Off Your 3rd Order” promo can increase retention by 20–30%.
You’re not just rewarding loyalty — you’re creating it.
Engage Through Reviews
Yep, reviews again — because this is your direct line to your customers.
When people see you responding politely and professionally, even to bad reviews, it builds trust.
You can say something like:
“Thanks for your feedback! We’re always working to make your next order even better.”
That kind of tone shows you actually care — and caring builds loyalty.
Surprise and Delight
You don’t need to go overboard, but small gestures matter.
Throw in a handwritten “Thanks for your order!” note, a free cookie, or an extra dipping sauce.
You’d be surprised how many customers post about that kind of thing online — and then order again just because you made them smile.
Create a Signature Experience
Make your restaurant memorable.
Maybe it’s your super spicy wings challenge, your cute packaging, or your famous homemade dressing.
Whatever it is — make it your brand signature, something customers can’t get anywhere else.
That’s how you boost DoorDash merchant revenue long-term — through recognition and loyalty.
How to Track Loyalty with Data
Don’t just assume people are coming back — check it.
DoorDash’s Merchant Portal analytics shows how many customers are returning, how much they spend, and what they reorder.
Watch for these signals:
- Increasing repeat order rate (good sign).
- Rising average order size (even better).
- Drop in repeat customers (time to fix consistency or quality issues).
Data doesn’t lie.
When you know who your loyal buyers are, you can reward them and grow even faster.
Consistency Over Everything
Here’s a little secret: loyalty doesn’t come from perfection — it comes from reliability.
If customers know what to expect from you every single time, they’ll trust you enough to keep ordering.
Consistency beats random bursts of brilliance every single day.
It’s not about wowing them once — it’s about satisfying them every time.
At the end of the day, DoorDash loyalty isn’t about luck — it’s about creating an experience people crave again and again.
When you mix top-notch quality, reliable service, and a bit of personal touch, customers will keep your restaurant saved on their “Favorites” tab without hesitation.
So yeah — focus on being consistently awesome, not occasionally great.
That’s how you grow your business on DoorDash and build a brand that lasts way beyond the next delivery.
Use Data and Analytics to Guide Your Strategy
Running a restaurant on DoorDash without checking your data is like driving blindfolded — you might move forward, but it’s mostly luck.
The truth is, DoorDash gives you a goldmine of insights through the Merchant Portal, and if you know how to read it right, you can spot what’s working, what’s not, and where the money’s hiding.
Understanding Your Merchant Analytics Dashboard
When you log into the DoorDash Merchant Portal, you’ll see several tabs and metrics that basically summarize your entire performance.
Here’s what you should be paying attention to every week:
- Total Sales – Obvious, but important. Track both gross and net sales after DoorDash fees. If you see sales going up but profit going down, you might be running too many discounts or promos.
- Order Volume – How many total orders you’re getting.
- If this number drops suddenly, it could mean fewer impressions or a visibility issue.
- If it spikes, congrats — that promo or new menu item is working.
- Customer Ratings – This affects your ranking and visibility big time.
- Average below 4.5? You’re losing trust.
- Review trends like “cold food” or “missing items” tell you exactly where to fix things.
- Completion Rate – DoorDash tracks how many accepted orders you actually complete. A low rate hurts your placement, so don’t cancel unless absolutely necessary.
- Prep Time and Delivery Time – These impact your “reliability” score. Long prep times or frequent delays make the algorithm push you down in search results.
Reading Patterns in Your Data
Data means nothing without context.
So don’t just look at one day — track patterns weekly or monthly.
Ask questions like:
- Which menu items get ordered most often?
- Are my peak hours changing?
- Are promotions actually converting into repeat customers?
Here’s an example:
If your “Spicy Chicken Sandwich” suddenly becomes your top seller every Friday night, that’s your signal to:
- Stock up early,
- Feature it in promotions, Or even bundle it with fries and drinks for a “Friday Combo.”
That’s how you use data to make real-time business moves.
Identifying What Drives Your Best Orders
Not every order is created equal.
Some bring in high profit margins, others barely cover costs.
Using DoorDash analytics, check:
- Which items have the highest profit per sale.
- Which menu combos or add-ons increase average ticket size.
- Which delivery zones bring in the most loyal customers.
You can then double down on those areas — promote profitable items, tighten delivery ranges if needed, and reduce waste from low-margin dishes.
Use the “Heat Map” Feature Wisely
Some cities let merchants access a DoorDash heat map, showing when and where order demand spikes.
This data helps you plan staffing and promotions.
For example:
- If your area goes wild between 11 AM–2 PM, run a lunch special.
- If nights are dead, try a “Late Night Deal” banner or limited-time offer.
You’re not guessing — you’re aligning with customer behavior backed by real data.
How Data Helps Boost Your DoorDash Visibility
DoorDash’s algorithm loves reliable, high-performing merchants.
Here’s how you can use analytics to improve your ranking in searches:
- Keep cancellation rate below 2%.
- Respond fast to new orders.
- Reduce delivery delays.
- Maintain a 4.7+ rating.
All those things are tracked in your portal — and directly influence how often DoorDash shows your restaurant to new customers.
Leveraging Trends for Menu Adjustments
Data can tell you when it’s time to switch things up.
Let’s say:
- Orders for soups drop every summer? Swap them for cold salads.
- Burgers fly off the shelves during sports season? Create a “Game Night Bundle.”
- Seasonal adjustments based on actual behavior keep your menu fresh and relevant.
That’s what makes customers recheck your store instead of scrolling past it.
Tracking Customer Behavior Over Time
DoorDash analytics shows repeat order rates and new vs. returning customer splits.
If repeat buyers start dropping, that’s a red flag for consistency or quality issues.
Here’s what to do:
- Check if delivery times recently got longer.
- Review customer comments for recurring complaints.
- Offer a “We Miss You” promo to win them back.
Customer loyalty isn’t just emotional — it’s measurable.
Integrate DoorDash Data with Your In-House Tools
If you’re running multiple platforms (like Uber Eats or Grubhub too), sync all that data into a spreadsheet or POS system.
That way, you can see which platform gives you:
- The best average order value.
- The highest profit margins.
- The most loyal customer segment.
Smart merchants don’t just chase volume — they chase efficient growth.
Pro Tips for Making Data Work for You
- Set a “data check” routine.
Every Monday morning, spend 15 minutes reviewing last week’s dashboard.
- A/B test promotions.
Run two types of deals and compare which drives more ROI.
- Pay attention to time of day.
Lunch vs. dinner sales can guide staffing and prep time.
- Benchmark monthly performance.
Don’t panic over one slow week. Watch for longer-term shifts.
Data Doesn’t Lie — But You Gotta Listen
A lot of merchants ignore the numbers because they’re “too busy cooking.”
But the truth is, those numbers are your map to growth.
They show what to stop doing, what to double down on, and what your customers actually care about.
If you consistently act on your analytics, you’ll always stay a step ahead — not just reacting, but predicting what’s next.
At the end of the day, DoorDash gives you all the tools to succeed — but the results depend on how you use them.
Data isn’t just for big chains; it’s your way to make smarter, faster, and more profitable decisions every single week.
When you mix data-driven choices with creativity, consistency, and great service, you’ll do more than just sell food — you’ll build a thriving brand that keeps scaling up month after month.
Go Beyond DoorDash: External Marketing that Drives Orders
Most restaurant owners think success on DoorDash only depends on what happens inside the app — better photos, faster delivery, higher ratings.
But here’s the truth: the smartest merchants drive traffic from outside DoorDash into DoorDash.
If you’re serious about learning how to get more DoorDash orders, you’ve gotta start treating DoorDash like your online storefront — and then use every other channel to send people there.
Let’s break down how to do that.
Use Social Media to Drive Local Attention
Instagram, TikTok, and even Facebook are free billboards for your restaurant.
People love seeing behind-the-scenes clips — chefs plating food, daily specials, or customer reactions.
Use that energy to point followers to your DoorDash link.
Pro tips:
- Add your DoorDash link in your bio and captions (“Order now on DoorDash!”).
- Post short reels of your most popular items — keep them under 15 seconds.
- Share limited-time deals: “Free fries when you order through DoorDash today only!”
- Every post that gets people craving your food should lead directly to an order button — not just likes.
Collaborate with Local Influencers and Food Bloggers
This one works insanely well, especially in mid-sized U.S. cities where people actually trust local creators.
Invite food bloggers or micro-influencers (1k–10k followers) to try your best-selling menu items and post their review.
You can even give them a unique DoorDash discount code — something like “FOODIE10” — to track how many orders come from their posts.
It’s way cheaper than traditional ads and feels real.
Authenticity beats a $500 sponsored ad every time.
Keep Your Google Business Profile Active
A ton of people still Google “burgers near me” before opening any delivery app.
If your restaurant’s Google Business Profile isn’t up to date, you’re missing free traffic.
Make sure it includes:
- Updated hours
- Current menu
- Photos that actually match what’s on DoorDash
- A link to your DoorDash ordering page
You can even post updates directly in Google Business — like “Now offering free delivery on DoorDash!”
That’s a slick way to convert Google searches into DoorDash orders without paying a cent for ads.
Promote DoorDash Links on Your Website
If your restaurant already has a website, don’t make people dig around to find where to order.
Add a bold “Order on DoorDash” button right on your homepage, and even embed it in your menu pages.
If you use WordPress, Wix, or Squarespace — it’s super easy.
And if you run paid ads (like Google or Meta ads), link them directly to your DoorDash store, not your homepage.
That reduces friction and boosts your conversion rate instantly.
Leverage Email and SMS Marketing
Yup, old-school email still works.
Use your in-house customer list to promote DoorDash-exclusive offers.
Example subject lines that actually perform:
- “Craving tacos? Get 15% off only on DoorDash this weekend.”
- “Your favorite meal, now just one tap away on DoorDash!”
Include a CTA button linking to your DoorDash menu.
It’s perfect for reactivating past customers who might’ve gone quiet.
If you use SMS, keep it short and personal:
- “Hey Jessica! We’ve got something new — order our BBQ Bowl on DoorDash today and get free chips.”
Partner with Local Businesses or Events
If your city has local events — food fairs, sports games, charity runs — get your brand out there.
You don’t have to set up a full booth. Just sponsor small things like meal coupons redeemable only through DoorDash.
Example:
“Order from The Green Bowl on DoorDash this weekend — show your marathon ticket for a free smoothie!”
That’s real-world marketing pushing people into the digital space, and DoorDash loves merchants who bring in outside customers.
Run Geo-Targeted Ads
If you’ve got a little ad budget, run hyperlocal Google or Meta ads that show your food to hungry people right around your delivery zone.
Example:
- A 2-mile radius ad targeting “pizza near me” with a call-to-action like
- “Order now on DoorDash — hot, local, and delivered fast!”
Geo-ads + DoorDash ordering link = a perfect combo for grabbing last-minute cravings.
Create a Signature Hashtag or Campaign
This one’s underrated.
Start a small online campaign using your restaurant’s personality.
Something like #TacoTuesdaysWithDoorDash or #WingsOnWednesdays.
Encourage followers to tag their DoorDash orders and share pics of their meals.
That creates user-generated content — free marketing that builds community and credibility.
Highlight DoorDash Exclusives
If you want to boost DoorDash-specific traffic, create menu items available only on DoorDash.
Label them “DoorDash Exclusive” both in the app and on your social media posts.
It builds curiosity and gives customers a reason to order from there instead of other platforms.
You could also make a “DoorDash-only discount day” once a week.
Example: “Thursdays = 20% off all DoorDash orders!”
That kind of consistency builds habit — and habits bring volume.
Track What Works
Use UTM links or DoorDash’s internal promo tracking to see where traffic is coming from.
If Instagram drives more sales than Facebook, you know where to focus next month.
External marketing only works when you keep refining it based on real data.
At the end of the day, DoorDash visibility doesn’t have to stop at the app.
The best-performing merchants think bigger — they turn every follower, visitor, or local event into a potential DoorDash customer.
When you combine strong in-app performance with creative outside promotion, that’s when you start turning casual eaters into loyal repeat customers.
That’s how you truly get more DoorDash orders — not by luck, but by design.
Common Mistakes That Kill Your Order Volume
Let’s be real — sometimes it’s not about what you’re not doing right… it’s about what you are doing wrong.
Plenty of great restaurants end up losing visibility or orders on DoorDash because of small, fixable mistakes.
And the truth is, DoorDash doesn’t exactly tap you on the shoulder to say, “Hey, you’re slipping.”
So, let’s go through the biggest traps that can quietly kill your growth — and how to avoid them before it’s too late.
Ignoring Customer Feedback
Here’s a fact: ratings make or break your visibility on DoorDash.
If your restaurant’s sitting at 4.3 stars while others nearby are 4.7+, you’re already losing priority in the algorithm.
But it’s not just about stars — it’s about how you handle them.
When you ignore customer feedback (good or bad), you send a message that you don’t care.
Instead:
- Respond to both positive and negative reviews with authenticity.
- Fix recurring complaints (cold food, wrong items, missing drinks).
- Follow up on feedback trends through your Merchant Portal analytics.
That kind of engagement builds trust — and trust brings orders.
Poor Menu Presentation
This one’s a silent killer.
You could have the best food in town, but if your DoorDash menu looks messy, you’re turning people away before they even click “Add to Cart.”
Common menu problems:
- Low-quality or outdated photos
- Long, confusing item names
- No item descriptions (or ones that sound robotic)
- Items that are unavailable during peak hours
Fix it by:
- Adding high-quality, mouthwatering photos.
- Keeping descriptions short but appetizing.
- Highlighting bestsellers or combos at the top.
You’re not just selling food — you’re selling the idea of how good that meal will feel when it arrives.
Running Too Many Discounts
Yeah, promos bring in orders fast — but they can also drain your profit margins fast.
If you rely too much on “Buy One Get One” or “50% Off” deals, you train customers to only order when there’s a discount.
A better approach?
Use promos strategically — for example:
- Launch a small discount for first-time customers.
- Run a limited-time offer when sales dip.
Use DoorDash analytics to see which promos actually drive repeat business, not just one-offs.
Remember, discounts are seasoning — not the main dish.
Inconsistent Food Quality
This one’s huge.
You might think one messed-up order won’t hurt, but one cold or wrong meal can turn into a one-star review — and that review can bury your listing for weeks.
To fix it:
- Have a prep checklist for every order.
- Test your delivery packaging for travel distance.
- Do a weekly “mystery order” — have someone order from DoorDash and review what the customer actually gets.
When people know they can rely on your consistency, they’ll keep coming back without hesitation.
Not Using Analytics
DoorDash literally gives you the data to see what’s working — and too many merchants just ignore it.
Your Merchant Portal shows trends like:
- Top-selling items
- Best delivery times
- Customer return rates
- Promo performance
If you’re not using that data to make adjustments, you’re basically flying blind.
Even small insights like “Fridays 5–8 PM = peak orders” can help you plan staffing and prep better.
Smart merchants use analytics like a map — they don’t guess their way to success.
Long Prep Times or Slow Delivery
DoorDash ranks restaurants partly based on how fast they prep and fulfill orders.
If your prep times are inconsistent or drivers keep waiting too long, your store will slowly slide down in visibility.
How to fix it:
- Prep efficiently — keep items ready during rush hours.
- Use real-time updates (change your prep time when you’re slammed).
- Don’t make drivers wait 15 minutes after pickup time — that’s an instant performance hit.
You don’t need to rush perfection, but consistency + speed = higher algorithm ranking.
Outdated Operating Hours
You’d be shocked how many restaurants lose orders just because their hours are wrong.
If customers try to order and see “Closed” when you’re actually open — that’s money lost instantly.
Update your hours in:
- DoorDash Merchant Portal
- Google Business Profile
- Social media pages
Everything needs to line up.
You want customers to know exactly when they can count on you — no confusion, no missed sales.
Ignoring Visual Branding
People eat with their eyes first — even through the screen.
If your logo, banner, or menu photos look outdated, it subconsciously tells customers your restaurant might be outdated too.
Give your DoorDash page a refresh every few months:
- Update your cover image with seasonal photos.
- Add a clear, vibrant logo.
- Keep a clean color theme that matches your in-store vibe.
It’s like giving your restaurant a new coat of paint — digitally.
Not Promoting Outside DoorDash
Some merchants rely solely on the app for all their orders — but the best ones know how to bring people in from outside.
Ignoring social media, email, and local collabs means missing out on a ton of organic growth.
Remember, DoorDash rewards merchants that bring in more orders (especially from new customers).
So yeah, your Instagram, TikTok, and even your local word-of-mouth matter more than you think.
Not Training Your Staff for Delivery Orders
Even if you’re a one-location spot, your team needs to treat DoorDash orders as top priority.
For many customers, that delivery is their first impression of your brand.
Train your staff to:
- Double-check every bag before handing it off.
- Make sure sauces, utensils, and sides are included.
- Smile and thank the Dasher — yes, that good energy gets noticed.
A smooth pickup experience makes the Dasher’s job easier — and often leads to faster, higher-rated deliveries.
Most of these mistakes aren’t about effort — they’re about awareness.
The more attention you give to small details like consistency, data, and presentation, the more DoorDash’s algorithm (and your customers) will reward you.
Fixing these ten small things can easily boost your DoorDash merchant revenue by 20–40% without spending extra on ads.
It’s not magic — it’s maintenance.
Keep your operation clean, your branding fresh, and your customers happy — and you’ll see those order numbers climb again in no time.
Conclusion – Turning DoorDash Into a Sales Machine
At this point, you already get it — DoorDash isn’t just another app to “get listed on.”
It’s a sales channel, a full-blown digital storefront that can either boost your restaurant’s daily numbers or leave you wondering why no one’s ordering.
But here’s the truth — success on DoorDash doesn’t come from luck or algorithm hacks.
It comes from strategy, consistency, and awareness.
Let’s Recap the Playbook
You’ve now got the full blueprint on how to turn your DoorDash listing into a conversion machine:
- You know what the DoorDash Merchant Portal really is and how to master it.
- You learned how to sign up as a DoorDash merchant the right way — with full optimization from day one.
- You discovered how to set up your menu so it not only looks clean but sells harder than your dine-in version.
- You explored how photos, descriptions, and pricing impact clicks and conversions.
- You picked up strategies on marketing, analytics, and promotions that actually move the needle.
- And you walked through the biggest mistakes that kill order volume, so you can avoid them like landmines.
That’s the complete DoorDash merchant growth framework — and it’s all in your hands now.
Why This Matters More Than Ever
The delivery economy isn’t slowing down — it’s getting more competitive.
More restaurants are joining DoorDash every month, which means standing out requires more than just being listed.
You’ve got to play smarter.
The top-performing merchants aren’t just “lucky.”
They:
- Actively manage their ratings.
- Update menus and photos regularly.
- Watch analytics like hawks.
- Run smart promos (not desperate discounts).
- Keep prep times tight.
And because of that, they build loyal DoorDash customer bases that keep coming back week after week.
So yeah — this stuff matters. A lot.
What to Do Next
If you’re serious about making DoorDash a long-term revenue stream, here’s what to do starting today:
- Log into your Merchant Portal.
- Review your current stats — conversion rate, prep time, ratings, and sales trends.
- Clean up your menu. Refresh photos, rewrite weak descriptions, and highlight your bestsellers.
- Check your customer feedback. Look for patterns in complaints or compliments. Use them to improve operations.
- Run one focused promo. Target new customers in your area — keep it small but strategic.
- Track the results weekly. See what’s moving the needle, and double down on what works.
It’s not rocket science — it’s just paying attention and treating DoorDash like the real digital storefront it is.
DoorDash is built to reward restaurants that take it seriously.
When you stay proactive — optimizing, analyzing, and improving — the algorithm notices, the customers notice, and the sales start compounding.
You don’t need to be a marketing expert or tech genius to win here.
You just need to stay consistent, deliver quality, and make data-driven moves every week.
That’s how small local restaurants turn into DoorDash powerhouses that own their zip codes.
So go ahead — open your Merchant Portal, get your hands dirty, and start optimizing.
Because the difference between “just another restaurant on DoorDash” and “that spot everyone orders from” comes down to one thing:
how seriously you treat your online business.
If you play this right, DoorDash won’t just be an app where your food lives — it’ll be the engine that keeps your restaurant thriving, one order at a time.
Comments
Post a Comment